With the push towards electrification, Korean automaker Kia has now released a few teaser images of its first dedicated electric vehicle, the EV6. Built on the company’s new EV platform (Electric-Global Modular Platform, or E-GMP), the EV6 is also the first model to the developed under the brand’s new philosophy that embodies Kia’s shifting focus towards electrification.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provides user ownership that is simple, intuitive, and integrated,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold, original, and inventive electric vehicles.”
As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets. All of Kia’s new dedicated Battery Electric Vehicles (BEVs) will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number that corresponds to the car’s position in the line-up. The EV6 is set to make its world premiere during the first quarter of 2021.
