Introduction
The Lotus brand has unveiled its latest model, the Lotus Emira, in Dubai as part of its global tour. The car is on display at the Lotus showroom on Sheikh Zayed Road until October 14, 2021, before moving to Abu Dhabi.
Car Design and Performance
The Lotus Emira is a cutting-edge sports car designed for everyday use, and it represents the most successful model ever produced at Lotus's manufacturing facility in Hethel, UK.
Featuring an eye-catching design and breathtaking performance, the Lotus Emira delivers a driving experience and handling levels that are top-notch in its class. This makes it a perfect embodiment of the Lotus brand and its core values, as well as its unwavering commitment to offering lightweight, highly agile models with a mid-mounted engine at competitive prices.
The car marks a significant advancement in driving comfort, unique practicality, and advanced technologies, clearly showcased within its stunning cockpit.
Engine Specifications
Customers interested in ordering the first edition of the Lotus Emira V6 can customize their vehicle specifications using the available configuration tool on the website: www.lotuscars.com.
This superb car is equipped with a mid-mounted engine featuring twin-turbo technology.
- Engine Power: 400 HP
- Engine Capacity: 3.5 liters
- Transmission: Six-speed manual
- Gear Shift Mechanism: Electro-hydraulic
- Automatic transmission option available
Exterior Design
The car boasts beautiful 20-inch wheels with a lightweight V-shaped metal design.
These wheels come with stylish two-tone finishes and are available for free in either silver or glossy black for the first edition of the vehicle.
The vehicle is also equipped with two-piece brake discs and advanced calipers as part of the specification package for the first edition, along with a Tire Pressure Monitoring System (TPMS).
Paint Colors and Exterior Specifications
The first edition of the car is available in six vibrant paint colors, including:
- Seneca Blue
- Magma Red
- Hethel Yellow
- Dark Verdant
- Shadow Gray
- Nimbus Gray
An additional range of paint colors will be available in 2022.
Exterior Details
The exterior features of the car's body in the first edition include LED lights on all sides, titanium accents on the exhaust, and power-folding door mirrors, as well as rear parking sensors.
The car is also available with a standard Lower Black Pack option, where glossy black is used to adorn the front bumper blades, front splitter, side skirts, and rear diffuser.
Official Statements
Commenting on this launch, Mr. Dan Palmer, Regional Director of Lotus for Asia Pacific and the Middle East, stated:
"We are thrilled to showcase the Emira in Dubai for the first time, in collaboration with our partners at Adamas Motors. The car has received widespread global interest since its initial launch in July, with great anticipation for its arrival in the Middle East. We look forward to receiving feedback from our customers and are confident that the new model will be well-received locally, just as it has been globally so far."
Meanwhile, Mr. Karl Hammer, CEO of Adamas Motors, remarked:
"We are excited to launch the Lotus Emira today in Dubai, marking the first car in a remarkable lineup of new Lotus products. Adamas Motors continues to invest in the UAE and the Asia Pacific region as part of our commitment to grow our business and enhance customer satisfaction by providing best-in-class services."
