What is Maserati showcasing at The I.C.E. St. Moritz 2026?
Maserati is celebrating its "Year of the Trident" at The I.C.E. St. Moritz 2026 with a world premiere from the Fuoriserie customization program. The Brand will also display modern high-performance models like the MCPURA and GT2 Stradale, alongside historic icons like the 300S, during dynamic driving experiences on the frozen Engadine lake.
The event, held on January 30 and 31, 2026, serves as a prestigious stage for Maserati new cars to demonstrate Italian luxury and performance in extreme winter conditions. This edition is particularly vital as it honors a century of the Trident logo and 100 years of Maserati’s motorsport heritage.
A Century of Performance and Elegance
The 2026 gathering marks two major milestones for the Modena-based manufacturer. First, it celebrates the 100th anniversary of the Trident symbol, a design inspired by the Neptune Fountain in Bologna. Additionally, it commemorates a century since the Maserati Tipo 26—the first vehicle to carry the Trident—made its competitive debut at the Targa Florio, where it secured a class victory.
World Premiere: Maserati Fuoriserie
Highlighting the brand's commitment to bespoke exclusivity, Maserati will unveil a world premiere from its Fuoriserie program. This customization initiative allows owners to express individual character through innovation and high-end Italian craftsmanship, ensuring every vehicle is a unique masterpiece of bespoke luxury.
The I.C.E. Village: Modern Icons and Classic Legends
Visitors to The I.C.E. Village will witness a curated selection of the Brand’s current high-performance range, including:
- MCPURA Coupé and MCPURA Cielo
- GT2 Stradale
- GranTurismo Meccanica Lirica One-Off
- GranCabrio Meccanica Lirica One-Off
As part of the International Concours of Elegance, Maserati will also look back at its racing DNA with two legendary models: the Maserati 300S and the Maserati 4CLT. These vehicles represent the Brand's historical dominance in motorsport and its enduring connection to the track.
An Unconventional Concours Experience
Unlike traditional static car shows, The I.C.E. St. Moritz (International Concours of Elegance) features a dynamic format. Cars are driven across the frozen surface of St. Moritz lake, blending the "winter magic" of the Swiss Alps with high-octane performance. This environment allows collectors and enthusiasts to see used Maserati heritage models and new releases tested in extreme, breathtaking conditions.
Event Schedule: The I.C.E. St. Moritz 2026
The two-day event follows a structured program of parades and competitive displays:
Friday, January 30:
- 09:00 – Opening of The I.C.E. Village
- 14:30 – The I.C.E. Village Parade
- 16:30 – Conclusion of daily activities
Saturday, January 31:
- 09:30 – 12:30 – Main Parade and dynamic sessions
- 16:00 – Award Ceremony
- 16:30 – Event Finale
Through programs like the recently introduced BOTTEGAFUORISERIE, Maserati continues to reinterpret its rich heritage for the modern era, proving that 100 years since its inception, the Trident remains a global icon of power and Italian style.
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