Behold: the Mercedes-Benz Vision Iconic concept
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Mercedes-Benz has revealed the Vision Iconic Concept at the Shanghai Auto Show, and it is difficult to look away from. The German brand has imagined a future where tradition and innovation sit side by side, where luxury remains tactile even as it becomes digital.
The design is dramatic and purposeful, anchored by… yeah *that* front grille. While most electric cars are abandoning their front openings for cleaner aerodynamics, Mercedes-Benz has kept its most recognisable element and transformed it into an illuminated centerpiece.
Design: Illuminated, to say the least
In a world where many electric cars are beginning to look alike, Mercedes-Benz is choosing to be distinctive.
The Vision Iconic Concept blends the elegance of Mercedes’s past with the precision of its future. The silhouette is long and fluid, with a sculpted bonnet and flowing roofline that recall the brand’s grand tourers of the 1950s.
Exterior highlights include:
- An illuminated grille framed in chrome and smoked glass
- A lattice lighting pattern with animated effects
- Ultra-slim headlights featuring a star motif
- Chrome accents along the windows and lower door edges
- Seven-spoke, aero-efficient wheels
- A clean rear design with slim LED taillights
Interior: A Lounge on Wheels
Inside, the Vision Iconic Concept feels like a private lounge. Mercedes-Benz has chosen a palette and material selection that emphasise warmth and craftsmanship over minimalism. The interior takes inspiration from Art Deco salons, combining old-world sophistication with digital subtlety.
Interior features include:
- Deep blue velvet upholstery
- Brass trim and polished fittings
- A floating glass dashboard known as the “Zeppelin” panel
- A four-spoke steering wheel with integrated controls
- A mix of analogue dials and hidden digital screens
- Straw marquetry flooring that feels both unusual and elegant
Technology and Sustainability
Mercedes-Benz has used this concept to show how its electric future will combine performance, intelligence, and sustainability. The Vision Iconic Concept features neuromorphic computing, a system designed to replicate human brain function. This makes its autonomous driving functions faster and more efficient, while using less energy.
Key innovations include:
- Level 4 autonomous driving capability
- Steer-by-wire control system
- Nanoparticle-based solar paint that can add up to 12,000 km (!) of driving range per year in ideal sunlight
- Adaptive lighting technology that can display visual signals to pedestrians and other vehicles
While Mercedes has not revealed technical details about the motors or battery, it is clear that the Vision Iconic Concept is a fully electric car.
FAQs
What is the Mercedes-Benz Vision Iconic Concept?
It is a design study that showcases the brand’s future approach to luxury, combining classic styling with advanced electric technology.
Is it an electric car?
Yes, the Vision Iconic is fully electric and serves as a preview of Mercedes-Benz’s sustainable mobility ambitions.
Will it enter production?
Not in its current form, but design and technology elements are expected to influence upcoming flagship models.
What is special about the grille?
The illuminated grille, framed in chrome and glass, features animated lighting patterns and a glowing Mercedes star.
What is the function of the solar paint?
The nanoparticle-based solar paint converts sunlight into usable energy, potentially adding up to 12,000 km of range per year.
Does it feature autonomous driving technology?
Yes, it integrates Level 4 autonomous capability powered by neuromorphic computing for faster and more efficient decision-making.
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