Introduction
Digital technologies will now play a crucial role in your car-buying journey with Arabian Automobiles, the main automotive company in the Abdullatif Al Rostamani Group and the exclusive dealer for Infiniti in Dubai, Sharjah, and the Northern Emirates.
Updates to the Digital Buying Experience
As consumer buying habits evolve, Infiniti has decided to enhance its digital channels to ensure a more effective and impactful customer experience. Its new digital services aim to provide a seamless and convenient online journey, including:
- Exploring different models.
- Scheduling test drives before making a purchase decision.
- Focusing on customer happiness and comfort.
New Digital Services
To meet buyer needs, the new digital services currently offered by the company include:
- A 360-degree virtual showroom.
- Comprehensive vehicle specifications display.
- Direct video sales call coordination.
- The ability to request a test drive from anywhere.
These digital enhancements, inspired by space-age technologies, serve as an ideal alternative to the traditional method of physical inspection.
The Digital Customer Journey
The digitization of the customer journey, from the moment they consider purchasing an Infiniti to making the final decision, offers many services, including:
- Visiting the showroom.
- Selecting specifications for the new vehicle.
- Getting answers to all queries via video calls.
- Requesting a test drive.
All of this can be done with just a few clicks and from the comfort of their homes. Therefore, Arabian Automobiles invites its customers to fasten their seatbelts and prepare for this future experience.
Essential Steps in the Buying Journey
The buyer's journey on Infiniti's new digital platform begins with a 360-degree virtual tour, where you can:
- Browse different brands.
- Check out all features and specifications.
- Select your preferred model.
After making final decisions about the look and feel of the new vehicle, you can move to the next phase of the journey and speak with sales team members via live video calls.
Test Drive Opportunity
The fourth phase offers you the chance to request a "drive anywhere" test drive, where you can schedule a test drive in a thoroughly sanitized vehicle, which will be delivered to your home at a convenient time.
Comprehensive Digital Transformation
Transforming the buying journey into a digital format using the latest technologies is not the only goal of the new digital services. They also aim to:
- Showcase Infiniti products digitally.
- Narrow the gap between promotional brochures and the showroom.
- Allow users to explore the vehicle before making a purchase decision.
Infiniti strives to create a way for its customers to engage and interact meaningfully with the brand.
