Al Futtaim has launched a new car subscription program in the UAE christened MOOV, with the tagline “Your Car, Your Way.” This program was initiated to provide convenience and sustainable mobility to the customers in a way they can save more without having to make a ginormous investment on a vehicle of their choice. This comes as the demand for cars in general registers a steady growth and the provision of more practical options becomes the need of the hour.
It entails several easy ownership period options extending from one month to 18 months depending on how long you want to use the car. The program also imparts a monthly mileage allowance from 2,000 to 5,000 km. Through a short-term and no commitment plan, users can trawl through a wide gamut of cars and variants, all of which are sent through a 100-point inspection and sent to the subscriber without him having to outlay any additional cost.
To avoid the Sisyphean task of having to visit a dealership, the company also provides a paperless process which provides a fillip to an easier buying process, sustainability and booking. Paul Willis, CEO at Al-Futtaim Automotive said: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to our customers’ changing needs. With MOOV By Al-Futtaim, we are at the forefront of this increased industry focus on sustainability and will address the growth in market demand for accessible, sustainable mobility. Automotive is no longer a traditional industry, therefore we are adapting our offering through technology and innovative business concepts to address the new demands of our consumers and ultimately how they use their cars. MOOV By Al-Futtaim is the first of many innovations to come.”
This move comes across as a breath of fresh air in a market surrounded by volatility. People are turning their heads away from massive one-time investments and looking forward to satiate their thirst through easy finance schemes such as this one. The Method Research comes to the synopsis that despite car prices going downhill in 2020-21, many are still unable to afford a new fully-financed vehicle. This is where novel initiatives such as MOOV come into play which allows you to experience a car wholeheartedly without costing a fortune and even exchanging or upgrading to something bigger whenever one feels like. Another advantage is that the user won’t have to worry about the depreciation in value since selling is out of question and in case the car turns out to have defects, it can always be returned without any loss of moolah.
“The younger generation’s willingness to commit to buying and leasing a car is low and declining. By offering subscribers a service whereby they can schedule convenient drop-offs and collection, transparent pricing and a secure booking and payment system, MOOV By Al-Futtaim provides the youth with a transparent and 100% paperless platform ensures we are addressing the evolving consumer needs,” Willis concluded.
All vehicles are bestowed with 24-hour roadside assistance along with maintenance, service, insurance and vehicle replacements which take place without any hurdles. Several countries in the world have elicited and rolled out such innovative plans of ownership. Making its way to the UAE, this plan is likely to benefit both, the consumers as well as Al Futtaim group, a well-known and trusted brand known for its flexible options for the customers and an excellent range of products to choose from.
