Nissan Launches the All-New 2017 Navara in Barcelona

Exclusive Launch Event

Nissan Middle East held an exclusive launch event in Barcelona for the all-new 2017 Nissan Navara. The event was called the ‘Legacy event’ because the venue chosen was Mas Cabanyes – a house built in 1568 that has served 18 generations of family. Moreover, the Nissan Navara itself has been in production for 80 years since 1933, showcasing its rich heritage as a reliable pickup.

History and Legacy

Samir Cherfan – the Managing Director of Nissan Middle East – opened the event with a brief history of the Nissan Navara. He mentioned that the Navara has been in the market for 12 generations, which represent 12% of total historical sales of Nissan. The first Nissan pickup was the Datsun 12, launched in 1933.

Introducing the All-New Navara

The all-new Nissan Navara replaces the D22 and D40 pickups, combining the best features of both models. A consumer survey revealed that:

• D22: Affordable, powerful engine, durable but lacks innovation and stature.
• D40: Modern look, comfortable interior, powerful engine but lacks durability, has a high price point, and low resale value.

Thus, the new Nissan Navara is marketed as a versatile pickup suitable for both commercial and family use.

Press Conference Highlights

Press Conference:

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