OMODA Motors Hosts First Live Event for Saudi Users, Embracing Vision 2030
OMODA recently held its first live event for users in Saudi Arabia, where top executives from OMODA Motors and Saudi media representative Mr. Abdulrahman Batoheij discussed how the brand is aligning with Saudi Arabia’s Vision 2030 and embracing the new generation of consumers.
Supporting Vision 2030: A New Era of Change
In line with Vision 2030, Saudi Arabia is witnessing a significant economic transformation. The nation is moving towards reducing its reliance on oil, pursuing sustainable development, creating a diversified economy, and building a future-focused economic system. These changes aim to improve the quality of life for residents and attract more tourists. As a result, Saudi society and consumer habits are evolving rapidly, with a new generation eager for a modern lifestyle, enthusiastic about sports, and passionate about technology-driven products and electronics.
OMODA’s Vision for the Saudi Market
Amid this wave of openness and diversity, OMODA Motors—one of China’s leading automotive manufacturers—has taken a comprehensive approach to meet the needs of the Saudi market. The OMODA brand, specifically designed for the new generation of global users, is poised to fully cater to Saudi consumers’ expectations and aspirations.
Generation Z: The Driving Force in the Automotive Market
Mr. Nick, Brand Manager at OMODA, highlighted that Generation Z has become the main force in the automotive consumption market. This generation leads a modern, independent lifestyle, is adventurous and travel-oriented, values social connections, and possesses a strong sense of individuality. They remain true to themselves, focus on personal interests, and are always ready to explore new experiences.
Based on the “Cross F Future” concept, OMODA is building a futuristic platform for Generation Z, empowering young people who refuse to conform to shape their own future and discover their identity through advanced technology.
The Meaning Behind the OMODA Name
Mr. Nick also explained that the name OMODA was selected from over 600 candidates worldwide, reflecting the brand’s commitment to creating products that meet real user needs. Derived from the word “modern,” OMODA stands for a contemporary lifestyle, combining striking design with cutting-edge technology. Specifically, the letter “O” represents surprise, positivity, and vitality, and also references “Oxygen,” an essential element of life. “MODA” signifies fashion, representing the new generation’s understanding and pursuit of global trends.
Introducing the OMODA 5: Designed for the New Generation
During the live event, Ms. Lillian, Product Manager at OMODA, announced that the OMODA 5 will be the first model to launch in Saudi Arabia under the OMODA brand. It is also the brand’s first global vehicle designed with the “Art in Motion” philosophy.
The OMODA 5 features a distinctive diamond-patterned front grille, striking 18-inch wheels designed to appeal to the new generation, and a large 10.25-inch high-definition touchscreen. The interior is equipped with the advanced 4.0 ADAS system. To further meet the preferences of Saudi youth, the OMODA 5 will be available in seven different colors, setting a new standard for modern style and innovation in the market.
OMODA’s Lifestyle Ecosystem: O-Universe
Ms. Lillian emphasized that OMODA is more than just a single product—it’s committed to creating a lifestyle ecosystem tailored to the new generation. The brand has established the O-Universe, which includes:
- O-trip for exploration
- O-lab for collaborative creativity
- O-Club for community engagement
- O-Sport for active, vibrant living
Every OMODA user can experience all aspects of this innovative ecosystem.
Driving Sustainability and Future Plans
OMODA will contribute effectively to Saudi Arabia’s Vision 2030 by launching electric vehicles in the future and committing to green and sustainable development. The brand will also introduce JEACOO, a new luxury brand targeting exclusive user groups in Saudi Arabia. This major initiative by OMODA aims to provide a unique travel experience for the new generation of Saudi consumers.
