Pagani, the Italian manufacturer of luxury hypercars, has announced its expansion into the Middle East by opening its first regional office in Dubai. This office will serve as the first customization studio in the region, providing a comprehensive brand experience.

Pagani's New Center

The new Pagani center embodies the true essence of the Modenese Atelier, offering an exclusive customization experience in Pagani's signature style. Located in the Dubai Design District, which is a hub for leading high-tech companies, designers, and luxury brands, the center stands out as an exceptional space adorned with handcrafted Pagani furniture and details, enriching the customization experience with greater depth and authenticity.

Pagani Customization

A Unique Customization Experience

Pagani clients can explore a wide range of exclusive materials, colors, trim elements, and fabrics that can be incorporated into their Pagani vehicles, all presented in a distinctly Italian atmosphere. The delightful aromas of Pagani leather blend with the rich scent of authentic Italian espresso.

The experience is further enhanced with cutting-edge visualization tools that allow clients to visualize their customizations in real-time. Pagani experts will guide clients through this unique experience, leveraging their deep knowledge of Pagani products.

Pagani Experience

Statement from the Founder

Horacio Pagani, founder and chief designer of Pagani Automobili S.p.A., stated: "Pagani has a deep relationship with customers in this region, which is a key area for our company. The opening of a regional office represents our commitment to our loyal customers and potential clients alike."

He continued, "Our mission remains to develop a strong factory presence along with a robust network of dealers and after-sales service centers. Our goal is to provide our loyal customers with the best possible experience."

Pagani Office in Dubai

Sales Department Comment

Mansour Al-Yasin, head of sales for the Middle East and Africa, commented: "The opening of our new office in the Middle East is a natural step in our journey to strengthen the brand. More importantly, it marks a significant achievement as it brings the 'Atelier Modenese' experience closer to our local customer base."

He added, "We have seen increasing demand for the Pagani brand and its products, so it is only natural that we feel excited to invest and elevate our customer experience to new heights."

Pagani Design District

Vision of the Dubai Design District

Khadija Al-Bastaki, Executive Director of the Dubai Design District, said: "We are thrilled to welcome Pagani Automobili to the d3 community, which hosts some of the world’s leading design and luxury companies."

She added, "We believe in creating an incubating environment for inspiring ideas and the spirit of creativity, and introducing this luxury sports car brand perfectly embodies the essence and spirit of the Dubai Design District."

As the first luxury car company to open an office in d3, we look forward to supporting their growth and successes in the Middle East.

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