Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview of the first dedicated showroom in the UAE’s capital for the Prancing Horse brand incorporating its latest corporate identity guidelines. The showroom, which spans 2,000 square meters and covers two levels, reflects Ferrari’s global corporate identity and offers customers an immersive experience into the Ferrari lifestyle.
Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors said: “This new facility will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients in Abu Dhabi. Similar to our Ferrari showroom in Dubai, we have imagined the space to be a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love of the brand and connecting with our knowledgeable team.”
Giorgio Turri, General Manager, Ferrari Middle East continued: “We are really excited to be able to have a dedicated facility in Abu Dhabi for our clients. Together with our longstanding partner, Premier Motors, we aim to deliver an exceptional experience to existing and future Ferrari clients. I would like to take this opportunity to thank Premier Motors’ management for their dedication and investment in the brand over the years and look forward towards many successful years ahead.”
The ground floor of the showroom features the main display area, which accommodates the entire Ferrari range, sitting alongside a spacious client area, where guests can relax in a luxurious lounge with a private coffee bar and a community feel. The Configurator Room is equipped with state-of-the-art technology and a selection of leather, exterior paint, and other options and materials.
Ferrari Approved, the Prancing Horse’s pre-owned certification program, is also offered through the showroom where a selection of unique pre-owned cars are on show, each having gone through a rigorous preparation process including 190 checks and a two-year warranty to ensure world-class quality and performance.
At the opening ceremony, attendees were treated to an exclusive viewing of Maranello’s latest marvel, the SF90 Spider, marking the first reveal of the car outside Europe. The car which was unveiled internationally during a dedicated digital event just over a month ago held pride of place in the Abu Dhabi showroom bringing Italian supercar excellence to the UAE. The SF90 is available for UAE customers to book with a starting price of AED 2,068,000/- prior to customization.
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