Several years after the start of a grueling and unforgiving testing program that has seen the Rolls Royce Cullinan plough through freezing snowfields and searing deserts, it has taken the Final Challenge to prove itself once again. In partnership with National Geographic, Rolls Royce Motor Cars have tested the Cullinan in the UAE desert prior to its world debut later this year.
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The Final Challenge, which is broadcasted on social media by National Geographic and Rolls Royce, sees the Cullinan take on the arid deserts of the United Arab Emirates after tackling the toughest terrain in Scotland and the United States. These journeys include multiple off-road challenges and numerous kilometers of rough terrain.
“I promised the public three years ago that I would involve them in the development and testing of the Rolls Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls Royce. The public and potential customers will see Rolls Royce in a new light as the Cullinan demonstrates just how capable a Rolls Royce can be.
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