Introduction
Dubai, home to the tallest building, the tallest hotel, the most expensive perfume, the largest shopping mall, and the most expensive shoes in the world, has now gained another title: the owner of the world's most expensive car key!
Exclusive Key Lines
Awain, a Dubai-based company, has launched three exclusive lines of customizable keys that can replace the standard key for any luxury car on the market.
1. Quantum Line
- Adorned with 354 diamonds, totaling 3.45 carats.
- Prices starting from AED 201,630.
2. Serinity Line
- Features 1,250 diamonds, totaling 20 carats.
- Prices starting from AED 366,165.
3. Phantom Line
- Embellished with 34.5 carats of diamonds.
- Prices exceeding AED 2,100,000.
Luxe Key Design
The CEO of Awain, Jalmari Maxla, stated, "When I was a car journalist, I noticed that most luxury and supercar keys were not satisfying in terms of design and were made from plastic. They lacked the craftsmanship and finesse found in the cars they were made for, which was somewhat illogical. Keeping this in mind, I collaborated with designer Leivi Markola and watchmaker Joakim Jokela to create a beautifully designed, custom-made key that is incredibly luxurious. After two years of refining both the technical and aesthetic features, Awain and our exclusive key collection was born."
Target Audience for Purchasing Keys
As the world's most expensive car key, the Phantom key is crafted from precious metals, fine woods, pure leathers, and high-quality jewelry. According to company officials, the primary buyers of these impeccable keys are likely to be members of the royal families of the UAE and Saudi Arabia, as well as owners of luxury vehicles.
