Chery Launches TIGGO 7 PRO MAX and TIGGO 8 PRO MAX in the UAE

Introduction

According to the latest news, Chery is set to enter the UAE market with its innovative products, the TIGGO 7 PRO MAX and TIGGO 8 PRO MAX. The TIGGO series represents the global best-selling star models of Chery, with the MAX series showcasing Chery's latest technological advancements as a flagship.

Chery's Commitment to Technology

Chery has adhered to the development concept of "Establishing the Enterprise Based on Technology" since its inception, investing 5%-7% of its annual sales revenue in independent research and development. The company has over 20 years of experience, leading to the formation of a comprehensive product R&D system that includes:

• Development of complete vehicles
• Powertrain design
• Key components production
• Trial production and testing

Through technological innovation, Chery has achieved breakthroughs in core technologies such as:

• Turbocharged gasoline direct injection (TGDI)
• Continuously variable transmission (CVT)
• New energy and intelligent technology

Chery has also successfully developed a new generation of ADAS (Advanced Driver Assistance Systems), promoting technical upgrades across its product line.

ADAS Features

The new generation of Chery's ADAS system includes over ten intelligent driving assistance functions, enhancing safety and comfort for drivers and passengers. Key features include:

• Autonomous Emergency Brake (AEB)
• Adaptive Cruise Control (ACC)
• Lane Departure Warning (LDW)
• Integrated Cruise Assist (ICA)

Market Strategy

The launch of the TIGGO 7 PRO MAX and TIGGO 8 PRO MAX signifies Chery's commitment to fully initiating its market strategy in the UAE, providing users with more choices for their travel needs.