Volvo unveils series 40 concept
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Volvo Unveils New Concept Cars in the 40 Series
Introduction to the 40 Series Concept Cars
Volvo has unveiled two new concept cars as part of its strategy to penetrate the small sedan segment. The new 40 series concepts showcase Volvo's approach to achieving a significant market share in the premium small car category. These concept cars are built on Volvo’s new Compact Modular Architecture (CMA), specifically designed for smaller vehicles. This initiative aims to reintegrate Volvo into the competitive automotive landscape over the next four years.
Design Philosophy and Features
According to Thomas Ingenlath, Senior Vice President of Design at Volvo Car Group, “Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come.”
Powertrain Options and Connectivity
The new 40 series offerings will include electric vehicles and twin engine plug-in hybrid options, alongside a suite of connectivity services from Volvo. Håkan Samuelsson, President and Chief Executive, stated, “The new 40 series cars have the potential to improve our market penetration in an important growing segment. An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car is central to the CMA architecture.” He also mentioned that the first new 40 series car is expected to begin production in 2017.
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