Volvo unveiled two new concept cars following the new brand strategy to move into the small sedan segment. And, the unveiling of 40 series concepts hint at how Volvo is going to achieve the market share in the premium small segment. The new concept cars will be the built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars. This is part of the strategy to bring back Volvo into the game in the next four years.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.
The offerings include electric vehicle and twin engine plug-in hybrid vehicles. The new cars will also have the array of connectivity services from Volvo. “The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, president and chief executive. “An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car is central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.
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