All-New Ford Taurus: A Comprehensive Overview

Introduction

In the United States, Ford's best-selling model is the F-150 pickup truck. In the Middle East, however, the counterpart has been the Taurus sedan, especially noted over the last 5 years. Statistically, Ford reports an astonishing year-on-year (YoY) sales growth of the Taurus in the UAE at 526 percent! Meanwhile, Kuwait registered a remarkable 125 percent YoY growth, with Saudi Arabia following at 70 percent YoY.

Market Performance

For Ford, the Taurus has performed well in the Middle East markets. Evolution of the Taurus: Initially launched as a mid-sizer, the Taurus has grown to a full-size sedan. The previous generation was primarily designed for the Chinese market, while the all-new eighth-generation model is tailored for the Middle East. Interestingly, this sedan is marketed as the new Ford Mondeo in some regions.

Pricing in the UAE

The all-new Ford Taurus is priced at AED 144,795 in the United Arab Emirates, slightly higher than the previous iteration. Historically, the old model was available in Ambiente, Trend, and Titanium variants. It is likely that the new Taurus will continue with similar trim options in the UAE.

Design Changes

Comparison with Predecessor

Compared to its predecessor, the all-new Taurus hosts numerous design developments. With more curves, creases, and bulges, the bodywork of the new Taurus is eye-catching. For example, the flush door handles add sophistication.

The large 19-inch alloy wheels enhance the sporty aesthetics. The front grille has increased in size, dominating the front facade and featuring an LED strip at the top. The headlights are split with the top section including LED DRLs and turn indicators, while the lower part contains the main headlights. The sporty bumper and bulging hood contribute to a muscular look.

The coupe-like roofline complements the oversized wing mirrors, enhancing the car’s visual appeal. At the rear, the Mustang-inspired LED taillight design and sportier bumper, featuring a silver trim that highlights the faux exhaust tips, are notable styling changes.

Interior Features

The all-new Taurus features a high-quality interior with excellent build quality and fit & finish. The use of lighter colors makes the cabin feel airy, and the eco-friendly vegan leather with suede inserts enhances the overall appeal.

Noise Control: Enhanced sound-deadening in the new Taurus provides better control over NVH (Noise, Vibration, Harshness).

Additionally, the model offers a spacious 520-liter boot, making it a practical family sedan. The cabin can comfortably seat five adults, providing ample legroom for rear passengers. Overall, the all-new Taurus promises a superior experience for its occupants compared to its predecessor.

Feature Set

The all-new Ford Taurus comes equipped with a comprehensive set of features, including:

• Adaptive cruise control
• Dual-zone automatic climate control
• 10-way power-adjustable driver's seat
• 6-way power-operated front passenger seat
• 7-color LED ambient lighting
• Panoramic sunroof
• Wireless charging
• 8-inch digital MID
• 13.2-inch touchscreen with SYNC4 & voice commands
• 6-speaker audio system

In terms of safety technology, the new Taurus includes:

• 6 airbags
• Tire pressure monitoring system
• Rear parking sensors
• Front & rear cameras
• Blind spot information system with collision mitigation
• Lane departure warning
• SOS post-crash alert system

Engine Specifications

The all-new Ford Taurus is powered by a 2.0-liter EcoBoost engine paired with an 8-speed automatic gearbox. Drivers can choose from three modes: Normal, Sport, and Eco. The engine produces 232 horsepower and 388Nm of peak torque, driving the front wheels and promising an impressive fuel efficiency of 15.3 kpl or 6.5 L/100 km.