Launch of the All-New Ford Territory
Ford Middle East officially launched the all-new Territory SUV for the first time in the Middle East, right from the heart of Saudi Arabia. This compact SUV combines stunning modern design with a spacious interior, confident driving, smart technologies, and safety features, making it perfect for young drivers and small families.
Executive Statements
Rafi Ravichandran, the Executive Director for the Middle East at Ford, stated: "The design of the all-new Ford Territory appeals to young customers and tech enthusiasts. Its modern design includes advanced technological features that provide a unique and contemporary experience for our clients."
He added, "We ensured that the all-new Ford Territory underwent extensive testing for 18 months before its official launch in the region. Our customers in the Middle East have high expectations and specific preferences regarding product quality and customer service, and we are confident that the Territory will exceed those expectations."
Design Tailored for the Middle East
Prior to the arrival of the all-new Ford Territory in the Middle East, three different prototype vehicles were tested across diverse terrains for an evaluation period of 18 months, including two summer seasons (from June to August). This was to ensure continuous exposure to daily high temperatures ranging from 43 to 49 degrees Celsius and to assess the vehicle's resilience against sunlight.
The main purpose of the evaluation was to confirm that the all-new Ford Territory would not face any issues related to hot weather conditions during production and to ensure its performance, comfort, and design would suit the region's conditions. Enhancements were made to ensure that this SUV would exceed customer expectations in the region, including:
- Ability to cool the interior quickly and smoothly during the summer.
- Improved transmission to maintain optimal speed during long drives.
- Updated infotainment system to ensure it meets local customer needs.
Progressive Power Philosophy
The concept for the Ford Territory was developed based on Ford's new design philosophy, "Progressive Power," which is rooted in the brand's rich heritage and distinctive designs. This philosophy embodies three core design principles: strong presence, agility, and responsiveness.
Maurizio Tocco, Chief Designer of Ford Territory, said: "In designing the vehicle, we focused on these principles, as we believe they are important to our customers. The goal is to give the vehicle a strong road presence, a sense of spaciousness inside, and to incorporate smart technologies as a core part of its design."
The design spirit of Ford vehicles is evident in the exterior of the Territory, featuring Ford's distinctive touches along the front fascia. The vehicle is equipped with an integrated front grille and full LED headlights, enhancing its central design and underscoring its durability and strength.
Interior Design Combining Craftsmanship and Advanced Technologies
The all-new interior offers remarkable spaciousness for a comfortable and sophisticated experience that meets a wide range of customer needs, whether for work, leisure, or family trips. The vehicle's horizontal design extends from the front to the rear, providing a seamless and spacious feel.
The interior is designed with strong and harmonious color gradients that highlight the blend of blue with dark wood. The combination of white and other color options creates a unique aesthetic contrast in the interior design. Comfort and functionality are enhanced with the addition of luxurious leather seats, including an adjustable driver's seat with 10 positions.
Regarding the air conditioning system, the Titanium version of the all-new Ford Territory is equipped with a dual-zone climate control system. All Territory versions in the Middle East come standard with a 2.5 PM air purification filter, which adds an extra layer of protection for passengers against dust and allergens, ensuring high air quality in the cabin at all times.
Efficiency
Ian Jones, Director of Product Development at Ford Global Markets, explained: "The all-new Ford Territory is a global product for the company, and we have leveraged our expertise in developing compact SUVs to design this model using the best technologies, ensuring the highest levels of comfort and confidence while driving. The Territory is highly competitive and offers great value for money."
The all-new Ford Territory is equipped with a 1.8-liter EcoBoost engine across all its variants, delivering a maximum torque of 320 Newton-meters at 1500 to 3500 RPM using regular fuel, along with an impressive power output of 190 horsepower. The vehicle also features an advanced dual-clutch unit and a 7-speed automatic transmission designed by Magna, Ford's long-standing strategic partner in Germany, providing smooth and responsive shifting with exceptional fuel efficiency compared to other SUVs in its class.
Advanced Technology Prioritizing Safety and Comfort
The all-new Ford Territory is equipped with a range of driver-assist technologies to provide maximum safety and enhance driving experiences for customers. Customers in the Middle East can easily control these modern technologies through an interface available in Arabic. The vehicle allows customers to drive with confidence by offering an impressive array of safety features available in the Ford Co-Pilot system:
- The information system for blind spots and cross-traffic alerts includes enhanced blind-spot monitoring.
- Adaptive cruise control with stop-and-go capability, available on the Titanium version.
- Collision avoidance system and automatic emergency braking utilize new wide-angle cameras and radar mounted on the windshield.
Enhancing Customer Experiences
Ford Middle East offers the Ford Territory in several trims: Ambient, Trend, and Titanium, with a range of features designed to help customers enjoy life to the fullest.
The all-new vehicle comes in seven exterior color options, including black, metallic blue, metallic white, ruby metallic red, metallic brown, metallic silver, and crystal pearlescent white.
Ravichandran concluded: "Our updated lineup, which began with the all-new Taurus, Bronco Raptor, Expedition, and Ranger Raptor, will continue to expand with the release of more vehicles in the coming months. The all-new Ford Territory completes this lineup as an entry ticket to Ford's world of SUVs."
