Audi Middle East held an exclusive event for the launch of the Audi R8 and the Audi Sport Brand (you can read more about the launch event here) in Abu Dhabi. Let’s look at the Audi Sport brand in detail.
During 2016, seven Audi dealerships in the region will become official Audi Sport dealers and Ali & Sons, the official Audi representative for Abu Dhabi and Al Ain, will launch the first stand-alone showroom in the world for Audi Sport. All dealer showrooms will be staffed by personnel who are specialized in Audi Sport models, and will display Audi Sport-branded merchandise such as accessories and clothing.
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Only the ultra-high performance Audi RS-badged models and the all-new R8 are part of the exclusive Audi Sport range. For 2016, the complete Audi Sport range to be sold in the Middle East will include: the Audi R8, RS 6 performance, RS 7 performance, RS 6 Avant, RS 7, the RS Q3 performance and the RS 3.
The Audi Sport brand has been established to communicate the importance of Audi’s racing heritage and success to the models of today. Audi Sport is built on 5 pillars – Factory lead Motorsport, Customer Racing, Performance Models, Performance Parts and Merchandising. Enrico Atanasio, Director Audi Middle East, says: “Audi has always been driven by its pioneering spirit and by being a leader in innovation. Motorsport is in our DNA and it is the catalyst for innovations like quattro, e-tron & ultra. Audi Legends such as Walter Roehrl and Tom Kristensen who won Le Mans 5 times have defined the Audi Sport brand. This clear focus on Audi Sport ties together the rich history of Audi motorsport with the wide range of high performance cars we now produce.”
Click here for the Audi R8 car buying guide.
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