New Partnership to Boost Sales
Bentley, the renowned British luxury car manufacturer, has announced its selection of Virtue Auto as its official partner in Oman. This partnership aims to enhance sales operations and provide premium after-sales services for the brand's customers in the Sultanate.
Enhancing Bentley's Market Position
The appointment of a new dealer in Oman marks a new chapter for Bentley, as the brand aims to strengthen its position in the local market. This follows the introduction of new models that customers are eagerly anticipating, including:
- Continental GT in both Coupe and Convertible variants
- Luxury SUVs such as the Bentayga V8 and Bentayga Speed
Providing After-Sales Services
With the integration of Bentley Muscat under the management of Virtue Auto, customers will have access to a specialized team in Bentley sales and after-sales services. They will continue to offer the highest levels of care that Bentley customers have come to expect. The new partnership between Bentley and Virtue Auto commenced on April 1, 2019.
Experience of Virtue Auto
Virtue Auto boasts extensive experience spanning decades in the automotive and real estate sectors. Their deep knowledge of working with luxury car brands, enhanced by their current partnership with Lamborghini, positions them well to strengthen Bentley's presence in the Sultanate.
Official Comments
Commenting on this development, Stefan Reynolds, Regional Director of Bentley for the Middle East, Africa, and India, stated:
"Oman is a key market for luxury car brands, making it an important market for Bentley. Our new partner, Virtue Auto, demonstrates a strong commitment to enhancing customer relationships while maintaining high standards of luxury and performance. We are confident that we have found the right partner in Virtue Auto, which has a deep understanding of the luxury automotive sector and a proven track record in Oman, creating a strong platform for Bentley's future success."
For his part, Faisal Al Lawati, CEO of Virtue Auto, remarked:
"We look forward to welcoming customers to our new facilities in Al Khuwair, as well as providing the exclusive Bentley experience characterized by its high standards. With our professional sales and after-sales team, we will ensure the continued delivery of Bentley's premium services to our esteemed customers in Oman."
Success of Bentley Models
The luxury SUV Bentayga has gained significant popularity in the region since its launch three years ago. The new Continental GT is expected to continue the success story of this model in regional markets. Additionally, the four-door Flying Spur and the flagship Mulsanne are known for their exceptional blend of performance, comfort, and luxury.
