The Legacy and Current Offerings of Mitsubishi Motors

Introduction to Mitsubishi Motors

Mitsubishi Motors Corporation, commonly referred to as Mitsubishi, is one of Japan’s largest and most influential automobile brands. The current Mitsubishi passenger car division emerged in 1970 when it separated from the larger Mitsubishi Heavy Industries. Since the end of 2016, Mitsubishi Motors has been partially owned by Nissan, contributing to the present Renault-Nissan-Mitsubishi alliance.

Manufacturing and Operations

Mitsubishi produces both passenger and commercial vehicles, with manufacturing plants in various countries including Japan, Indonesia, the Philippines, and Thailand. Historically, the company operated additional facilities in the USA, Australia, and Western Europe; however, due to ongoing financial losses, these plants have been permanently closed.

Electric Vehicle Development

Mitsubishi has been actively engaged in the research and development of electric vehicles, producing fully-electric Kei cars primarily for the Japanese market. While Mitsubishi's electric vehicle lineup may not be as extensive as that of Nissan or Renault, the company remains committed to its electric future. Furthermore, Mitsubishi is renowned for its achievements in motorsports, having won numerous accolades and awards.

Motorsport Achievements

The challenging Dakar Rally was dominated by Mitsubishi from the 1980s to the 1990s, showcasing the engineering excellence, capability, and reliability of Mitsubishi vehicles. The famous Lancer Evo series also secured multiple victories at the demanding World Rally Championship (WRC) during the 1990s and 2000s.

Current Vehicle Lineup

Many consumers are asking: Does Mitsubishi still make cars? As a car brand, Mitsubishi's long-term viability relies on its ability to sell a sufficient number of vehicles. Fortunately, Mitsubishi offers several models that perform well across various markets, particularly in the Middle East, including the United Arab Emirates, Saudi Arabia, Oman, and Kuwait.

Mitsubishi Models in the UAE

In the UAE, Mitsubishi has nine different models available for purchase. Most of these cater to buyers interested in crossovers, SUVs, and pick-up trucks. The most affordable model is the Mirage hatchback, priced from just under AED 37,000. For those seeking a larger sedan, the Attrage budget sedan is a great option.

Popular Crossover and SUV Offerings

Mitsubishi is widely known for its crossovers and SUVs, which remain popular among consumers. For example, the ASX is a typical urban crossover with a starting price of just AED 69,900, offering exceptional value for money.

If you're looking for something more stylish and contemporary, consider the new Eclipse Cross. One of Mitsubishi's most iconic models is the Pajero, although production has ceased. However, due to the high number produced, finding a brand-new Pajero in the Middle East is still possible.