Celebrating the First Anniversary of the Land Rover Experience Center in Bahrain
The European Automotive Company, the exclusive distributor of Jaguar Land Rover luxury vehicles in the Kingdom of Bahrain, celebrated the first anniversary of the Land Rover Experience Center at the Bahrain International Circuit.
Event Details
The celebration took place in collaboration with the Bahrain International Circuit over two consecutive days, February 18 and 19, 2016. The first day featured free driving experiences for media representatives from local and regional outlets to test drive Land Rover vehicles. The second day was dedicated to existing Land Rover customers and other invited guests.
Center's Success
Over the past year, the Land Rover Experience Center in Bahrain has successfully served both the local and regional markets, being the first of its kind in the Middle East and North Africa. This success is reflected in the rapid growth the center has experienced, establishing its presence in the Kingdom and increasing the number of daily visitors.
Center Activities
- Organizing driving experiences on the center's track, which includes challenging routes and off-road paths.
- Exclusive tours of the key attractions at the Bahrain International Circuit, including:
- VIP Tower
- Control Tower
- Media Center
- Club House
In conclusion, certificates of appreciation and selected gifts were distributed to esteemed guests.
Center Facilities
The Land Rover Experience Center in Bahrain spans approximately 3.5 kilometers and is located within the Bahrain International Circuit. The center features several rugged and rocky roads, along with water channels specifically designed for driving experiences.
Experience Features
- Thirty-two natural and artificial obstacles to enhance the thrill of driving experiences.
- A variety of slopes, elevations, rocky paths, off-road trails, and water channels.
- A safe and enjoyable driving experience, even under the toughest driving conditions.
Driving Experiences
The driving experiences organized by the Land Rover Experience Center cater to all visitors, regardless of their experience level or driving skills. The program includes introductory, testing, and advanced driving experiences.
Participants have the choice to either experience the ride as a passenger or as the driver of a Land Rover vehicle. The experiences are led by a team of expert Land Rover instructors who guide participants on designated driving paths, allowing them to either drive the vehicles or accompany one of the driving experts during the second round.
Experience Details
- The passenger experience lasts about 90 minutes at a cost of only 12 Bahraini Dinars per person.
- The driving experience lasts approximately 120 minutes at a cost of 65 Bahraini Dinars per person.
The fleet for driving experiences includes the Range Rover Sport, Discovery Sport, LR4, and Evoque.
