Ford Unveils High-Tech Parts Distribution Center in Dubai South to Boost Customer Service and Sustainability

Ford extended the story of the Middle East with the ceremonial opening of a new integrated Parts Distribution Centre (PDC) in Dubai South, and so on. The 41,792-m 2, 2story facility, and in partnership with DB Schenker, represents Ford's dedication to delivering greater customer satisfaction in the area.

One year after the introduction in January 2024, the PDC is an early example of a fulfillment of that efficiency and satisfaction promised by Ford. Operation centralization will be one of the objectives of Ford in the path it wants to follow, towards processes that will be more efficient and a service with better accuracy. 

The centre's infrastructure will be extended to provide as a regional service, in a wide geographical area, from the United Arab Emirates to the Kingdom of Saudi Arabia, in Angola to Ghana.

Advanced Technology and Safety

Each of its 20 container docks carries 10 inbound and outbound cargo, each having load capacity, such as ~100,000 unique parts. The facility is fitted with the latest technology, such as drones that help monitor site safety and inventory, and a SAP S/4HANA warehouse management system, allowing for paperless, accurate picking through barcode scanning. Its architecture also includes an elevated floor of 1.3 m high to prevent flooding and a complete fire suppression system in order to ensure normality of operation and safety.

Sustainability in the DNA

The design of the PDC clearly outlines Ford's sustainability. In plans, a 400kW solar array system will be constructed in 2025, and utility cost will be reduced by 35% with a total GHG emissions savings of 290 t/yr. The task works with environmentally friendly producers and waste plants working with scrap dealers in order to dispose of wastes as well as possible.

A Partnership for Success

Since not only is this the next link in the supply chain, and that is further increasing Ford's market share in the Middle East, but it also establishes a new standard in service, efficiency, and environmental consciousness in the entire automotive industry, it is not an exaggeration to state that this could be the beginning of a commercial revolution in the automotive sector. 

There is an opportunity for this site to act as an asset on which that framework is maintained, from the standpoint of how Ford can most strategically provide best-in-class service and long term customer relationships to the community.

Customer-Centric Innovations

Kay Hart, President of Ford International Markets Group, emphasized the customer focus of this new venture, stating, “With these improvements, we’re confident that the enhanced service levels and reduced wait times will elevate Ford’s customer satisfaction and build trust in our brands and distributors. The PDC is intended to achieve improvements in parts availability, inventory management optimization, and delivery time improvement all of much greater scale.”