Vehicle Allocation
Jaguar and Land Rover have allocated over 160 vehicles worldwide to support emergency response organizations during the COVID-19 pandemic.
Support Provided to the Red Cross
A total of 57 vehicles, including 27 new Defender models, have been supplied to the British Red Cross to deliver essential medicines and food to vulnerable individuals across the UK, who require additional support due to social distancing measures.
International Collaboration
Jaguar and Land Rover teams in Spain, France, South Africa, and Australia have lent their vehicles to Red Cross organizations in these countries and other markets to assist their local teams.
Collaboration with the UK Government
Jaguar Land Rover is closely collaborating with the UK Government, offering its research and engineering expertise, along with its capabilities in digital engineering and design, by providing:
- 3D printing of models and prototypes
- Machine learning
- Artificial intelligence
- Data science
Donations and Assistance
Protective equipment is being donated to the National Health Service, including protective eyewear for Bolton Royal Hospital, St. James's Hospital in Leeds, and Birmingham Children's Hospital.
Statements from the Customer Experience Director
Finbar McFall, Customer Experience Director at Jaguar Land Rover, stated:
"The health and safety of our employees, customers, and their families remains our top priority. At Jaguar Land Rover, we will do everything we can to support those most in need around the world. Our partnership with the Red Cross has spanned 65 years, and we will work hand in hand with them to do all we can during this global health emergency. We will also provide necessary assistance to those close to our home and local communities. We can all play a part in helping those most at risk during this global pandemic."
History of Collaboration with the Red Cross
It is noteworthy that Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) have been working together for over 65 years, helping communities prepare for and respond to emergencies through disaster readiness programs worldwide, which are crucial during times like the present.
Funding Relief Efforts
Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts via the Disaster Relief Alliance, which supports resilience programs in the UK and around the world, providing immediate financial support when disasters occur, including the COVID-19 outbreak. The British Red Cross has already allocated £200,000 to support Asian countries severely affected by this pandemic.
