Jaguar Land Rover Launches What3words Navigation in Vehicles via SOTA Updates
Jaguar Land Rover is pioneering precise and dependable navigation for its customers—even in the most remote locations—by becoming the first automaker to integrate What3words global address technology into existing vehicles on the road. This groundbreaking feature is delivered through the SOTA (Software-Over-The-Air) program, enabling continuous remote updates for a seamless driving experience.
How What3words Technology Works
What3words divides the globe into a grid of 3m x 3m squares, assigning each square a unique three-word address. Thanks to the always-on functionality—operating independently of mobile connectivity—both current and new Jaguar and Land Rover customers can navigate to any specific location worldwide using just three words. This offers unmatched convenience and reliability, even when traditional navigation fails.
SOTA: Enhancing Modern Luxury Through Continuous Updates
This integration is part of the latest SOTA upgrade offered to customers this year. To date, Jaguar Land Rover has completed over 1.3 million vehicle-level updates and more than three million engine control unit updates, reinforcing its commitment to modern, always-connected luxury for its clientele.
Seamless Integration with Pivi Pro Infotainment
Once updated, the system allows users to input three-word addresses directly into the navigation bar of the Pivi Pro Infotainment system. The integration, delivered by HERE Technologies—Jaguar Land Rover’s navigation partner for over 25 years—brings advanced connected driving services. These services include step-by-step guidance, real-time traffic, and both on-street and off-street parking information, all designed to create a personalized and intuitive driving experience.
Available Across All New and Current Vehicles with Pivi Pro
The integrated What3words functionality is available in all new and existing Jaguar and Land Rover vehicles equipped with the advanced Pivi Pro infotainment system, ensuring widespread access to this innovative navigation solution.
Industry Leaders Comment on the Partnership
Mark Carter, Navigation Product Owner, Digital Product Platform at Jaguar Land Rover: "This world-changing technology is all about simplification, providing our customers with a seamless, modern luxury experience—so they can find their way anywhere in the world without worrying about connectivity. Partnering with What3words, powered by HERE Technologies, further highlights the global leadership of our SOTA capabilities, enabling us to deliver continuous operational and connected services."
Chris Sheldrick, Co-founder and CEO of What3words: "This partnership ensures you can reach the exact destination of your next adventure with ease and comfort. Jaguar Land Rover has recognized the benefits our innovative technology brings to those on the road, and we are proud that our collaboration with HERE Technologies has made this possible."
Gino Ferru, General Manager EMEAR and Senior Vice President at HERE Technologies: "Over years of working with Jaguar Land Rover, we have gained a deep understanding of their innovative mindset and technical requirements, allowing us to build industry-leading navigation solutions. We are thrilled to announce the next step in our partnership: integrating What3words into Jaguar and Land Rover vehicles globally."
Longstanding Partnership and Real-World Impact
Jaguar Land Rover has worked with What3words since 2018, when they created three-word addresses to help improve healthcare management on the remote Scottish island of Mull. This ongoing collaboration continues to drive innovation and deliver real-world benefits for customers.
