Introduction
On February 19, 2020, Jaguar Land Rover unveiled its innovative prototype, "Project Victor," as part of the company's journey towards "Destination Zero." This initiative showcases their vision for the future of connected, electric, and autonomous transportation services in urban areas.
Vision of "Destination Zero"
The "Destination Zero" vision at Jaguar Land Rover reflects the company's ambition to create safer, healthier communities and a cleaner environment. By focusing on continuous innovation, the company aims for a future with zero emissions, zero accidents, and zero congestion, achieved through its products and services across various facilities.
Project Victor
The next phase of this journey introduces "Project Victor," a sophisticated, flexible electric vehicle designed for autonomous driving.
Statements from the CEO
In a statement during the unveiling of this project, Professor Ralph Speth, CEO of Jaguar Land Rover, remarked:
"Jaguar Land Rover recognizes the trends characterizing contemporary societies. 'Project Victor' highlights Jaguar Land Rover as a leader in the innovation necessary to make our communities safer and healthier and the environment cleaner. We are collaborating on this project with brilliant minds from academia, supply chains, and digital services to create connected and integrated transportation systems, which are the cornerstone for achieving Destination Zero."
Specifications of the Prototype
This integrated and flexible prototype measures just four meters in length, specifically designed for urban settings. Its components, including batteries and drive units, are located in its flat floor, allowing for a variety of uses. The innovative interior permits customization of seating to accommodate private or shared use, as well as commercial applications, such as serving in the last mile of delivery logistics.













