To showcase the urban capabilities of the Nissan X-Trail, Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, organised the Great X-Trail Expedition.
The special event took influencers and media on a journey into the unknown in the X-Trail. The journey of all the participants was well-documented via Go-Pros as the expedition started at the Meydan Hotel and took them through the Half Desert, Zabeel Park, the Dubai Frame, and all the way to Nikki Beach.
There was a true adventurous feel to the expedition with all cars having an X-Trail Microsite ‘Compass’ to perform essential functions, such as activity monitoring, X-Code Scanner, GPS Tracker for X Markers, and event prompts and updates.
To mark that one had completed the event, an X was lit at sunset at Nikki Beach wherein those who took part scanned a QR code to indicate they had finished the previous challenge. Throughout the event, the seven-seater exhibited its capability of gelling in the regular traffic of Dubai’s roads while offering maximum comfort.
The X-Trail starts at 99,900 AED and is available at Nissan showrooms across Dubai, Sharjah, and the Northern Emirates.
