Rolls Royce Motor Cars, the benchmark in automotive luxury, has some news. The brand’s iconic flagship – the Rolls Royce Phantom – will cease production by the end of this year. So, by November this year, the Phantom limo, the Phantom Coupe and the Phantom Drophead Coupe will be ending their glorious run in the automotive industry.
This current generation – the Phantom VII – started its journey in 2003 – some 13 years ago – in Goodwood. This is the first Rolls Royce sculpted under the BMW leadership and it became the epitome of luxury in automobiles. Rolls Royce then updated their Phantom portfolio by introducing the extended-wheelbase option in 2005. This was followed by the uber-luxurious Rolls Royce Phantom Drophead Coupe in 2007 and finally, it was the turn of the Phantom Coupe in the following year.
But it is not all bad news for Phantom fanatics. Rolls Royce cares about its exclusivity to its customers and will create a bespoke design for each of the Phantom’s models. The first in line is the Phantom Zenith which will be the bespoke version of the Drophead and Coupe models and only 50 such examples will be crafted.
“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”
Such surprise features will include a Tailgate Hosting Area; laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva; Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history.
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