Rolls-Royce Announces New Engineering for Luxury Car Frames
In February of last year, Rolls-Royce Motor Cars announced the development of a completely new structural engineering design for its luxury vehicles. This innovative aluminum frame aims to enhance the strength of Rolls-Royce models set to debut in the market starting in 2018. Today, the company revealed that it has entered the testing phase for this new engineering, with preparatory activities underway to test prototypes publicly around the globe.
The Essence of Ultimate Luxury Engineering
The concept of Ultimate Luxury Engineering is beginning to take its final form as Rolls-Royce Motor Cars tests the new aluminum structural design that will underpin all future Rolls-Royce models. This engineering is expected to reach the market in early 2018.
Evaluation and Testing of Prototype Models
It is worth noting that the evaluation and testing of prototype models have commenced on public roads in various locations worldwide. The current testing phase aims to ensure that the new structural frame fulfills Rolls-Royce's longstanding promise of delivering an experience akin to a "magic carpet ride" across multiple dimensions while being suitable for various extreme weather conditions.
The Next Step in the Journey of Luxury
The assessment of this new engineering marks the first phase of a developmental program that will see the birth of a new generation of Rolls-Royce cars, expected to be available starting in early 2018.
Statements from the CEO of Rolls-Royce Motor Cars
In this context, Mr. Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars, commented:
“Since 2003, the concept of bespoke cars by Rolls-Royce Motor Cars has set new standards in the luxury automotive sector. Today, it is time to take a new step in this journey of luxury. Therefore, I am announcing the initiation of our new engineering testing process on public roads. This represents a significant investment in the future of our esteemed brand.”
