The ROX ADAMAS is a seven-seat range-extender SUV listed at SAR 320,000 in Saudi Arabia, with new cars in Riyadh advertised from SAR 260,000. It is sold in the Kingdom by Al-Laith Al-Lami' Group, and since September 2026 it has been built in Abu Dhabi. Here is what it costs, who sells it and what is coming next.
What ROX is and where it is built
ROX is a Chinese premium SUV brand that moved its global headquarters to Abu Dhabi in 2025. On 6 September 2026 it officially opened a 10,000 m² factory in Abu Dhabi's KEZAD, making the ADAMAS the first ROX built in the Gulf. The plant sub-assembles more than 80 types of component, then assembles, tests and inspects each car on site.
That matters to Saudi buyers for two reasons. A car built in the UAE travels a much shorter supply route than one shipped from China, and a regional plant signals that the brand plans to stay in the GCC.
The ADAMAS itself is a range-extended electric SUV (EREV). Two electric motors drive all four wheels, and a 1.5-litre turbo petrol engine charges the battery rather than driving the wheels.
ROX ADAMAS 2026 | Key figure |
Body | 7-seat SUV |
Powertrain | Range-extender: dual electric motors + 1.5T petrol generator |
Power | 475 hp, all-wheel drive |
Battery | 56 kWh |
Fuel tank | 70 litres |
Total range | 1,226 km (claimed) |
Top speed | 190 km/h |
ADAMAS price in Saudi Arabia
YallaMotor's KSA price page lists one trim, the ROX ADAMAS 2026 1.5T Luxury, at SAR 320,000. New cars advertised by sellers in Riyadh come in lower, which is worth knowing before you negotiate.
Version | Price (SAR) | Source |
ADAMAS 2026 1.5T Luxury (list price) | 320,000 | YallaMotor KSA price page |
New ADAMAS 2026–2027, Riyadh listings | 260,000 – 298,000 | YallaMotor new-car listings |
ROX 01 2026 (smaller sibling, for comparison) | 287,500 | YallaMotor KSA price page |
The gap between list and listing prices is up to SAR 60,000, or about 19%. Ask the dealer what is included at each price, such as warranty, registration and options, before you compare quotes.
Check today's prices and listings on the ROX ADAMAS price in Saudi Arabia page.
Who sells ROX in the Kingdom
Al-Laith Al-Lami' Group (شركة الليث اللامع) is the Saudi agent for ROX. The same group also represents JAC and Forthing, so one network covers three price levels: JAC at the entry point, Forthing in the middle and ROX at the top.
Brand | Saudi agent | Position |
ROX | Al-Laith Al-Lami' Group | Premium range-extender SUVs |
Forthing | Al-Laith Al-Lami' Group | Mid-market SUVs and MPVs |
JAC | Al-Laith Al-Lami' Group | Value SUVs and pickups |
If you are searching for a ROX dealer in Saudi Arabia, start with Al-Laith Al-Lami' for official warranty and service. Cars from other sellers can be cheaper, so confirm who will honour the warranty before you buy.
See it at the Jeddah International Motor Show
Al-Laith Al-Lami' Group exhibited ROX, JAC and Forthing at the Jeddah International Motor Show, 4–7 November 2026, at the Jeddah Center for Forums and Events. It was the first chance for many Saudi buyers to see the ADAMAS in person.
The show billed itself as the first in the region with every powertrain under one roof. On that floor, ROX was the range-extender option, sitting between pure EVs such as Tesla and BYD and petrol cars from JAC and Forthing.
If you missed the show, contact Al-Laith Al-Lami' Group to arrange a viewing or test drive, and compare offers on YallaMotor first.
What is coming: the Abu Dhabi Edition
ROX plans an ADAMAS Abu Dhabi Edition in March 2027, the first ROX designed in the UAE. Production targets are 20,000 vehicles in 2027 and 300,000 a year by 2030. These are company goals, not confirmed output.

Date | Milestone |
2025 | ROX moves its global headquarters to Abu Dhabi |
6 Sep 2026 | Abu Dhabi factory opens; UAE production of the ADAMAS begins |
4–7 Nov 2026 | ADAMAS shown in Saudi Arabia at the Jeddah International Motor Show |
Mar 2027 | ADAMAS Abu Dhabi Edition, the first UAE-designed ROX |
2027 | Target: 20,000 vehicles |
2030 | Target: 300,000 vehicles a year |
For the wider picture of cars being built in the Gulf, including Saudi Arabia's Ceer, read Gulf car manufacturing in 2026.
FAQ
How much is the ROX ADAMAS in Saudi Arabia? It is listed at SAR 320,000 for the 2026 1.5T Luxury. New cars in Riyadh are advertised from SAR 260,000 to SAR 298,000.
Who is the ROX dealer in Saudi Arabia? Al-Laith Al-Lami' Group, which also represents JAC and Forthing.
Is the ROX ADAMAS electric? It is a range-extender. Electric motors drive the wheels, and a petrol engine charges the battery, so you never need to plug in, though you can.
Where is the ROX ADAMAS made? In China and, since September 2026, at ROX's plant in KEZAD, Abu Dhabi.














