Premier Motors opens exclusive Ferrari showroom in Abu Dhabi
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Ferrari Showroom Opening at Premier Motors in Abu Dhabi
Introduction
Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview of the first dedicated showroom in the UAE’s capital for the Prancing Horse brand. This showroom, incorporating its latest corporate identity guidelines, spans 2,000 square meters across two levels, offering customers an immersive experience into the Ferrari lifestyle.
Facility Overview
Community Experience
Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors, stated: “This new facility will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients in Abu Dhabi. Similar to our Ferrari showroom in Dubai, we have imagined the space to be a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love of the brand and connecting with our knowledgeable team.”
Commitment to Excellence
Giorgio Turri, General Manager, Ferrari Middle East, added: “We are really excited to be able to have a dedicated facility in Abu Dhabi for our clients. Together with our longstanding partner, Premier Motors, we aim to deliver an exceptional experience to existing and future Ferrari clients. I would like to take this opportunity to thank Premier Motors’ management for their dedication and investment in the brand over the years and look forward towards many successful years ahead.”
Showroom Features
Main Display Area
The ground floor of the showroom features the main display area, which accommodates the entire Ferrari range, alongside a spacious client area. Here, guests can relax in a luxurious lounge with a private coffee bar and enjoy a community feel.
Configurator Room
The Configurator Room is equipped with state-of-the-art technology and offers a selection of leather, exterior paint, and other options and materials for customization.
Ferrari Approved Program
Ferrari Approved, the Prancing Horse’s pre-owned certification program, is also available through the showroom. A selection of unique pre-owned cars is on display, each having undergone a rigorous preparation process that includes 190 checks and a two-year warranty to ensure world-class quality and performance.
Special Event
At the opening ceremony, attendees enjoyed an exclusive viewing of Maranello’s latest marvel, the SF90 Spider, marking its first reveal outside Europe. The SF90, which was unveiled internationally during a dedicated digital event just over a month ago, takes pride of place in the Abu Dhabi showroom, showcasing Italian supercar excellence in the UAE. The SF90 is available for UAE customers to book with a starting price of AED 2,068,000/- prior to customization.
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