The Peugeot 208 has been at the receiving end of plenty of praise the world over. After much anticipation, the little French hatchback has finally made its GCC debut. Coming in two versions, the entry-level ‘Active’ and the fully-loaded ‘GT’, the 208 is a key player in the brand’s expansion strategy across the region.
The 208’s cool new exterior is now more seductive and purposeful, whilst the car’s interior includes premium materials and cutting-edge technology – including the latest evolution of its trademark PEUGEOT i-Cockpit. Available in two distinct trim levels, the base model ‘Active’, and top-of-the-range ‘GT’, the 208 is powered by a 1.2 liter turbo engine coupled to a 6-speed automatic transmission that makes 130 hp and 230 Nm of torque.
“With the new PEUGEOT 208, I am proud to introduce a car that projects PEUGEOT’s vision of the future. Its sleek and seductive design is reminiscent of its rich pedigree, drawing inspiration from models like the PEUGEOT 205, but with a newfound youthfulness and energy that is a testament to our brand direction. The 208 is a car that will disrupt the B segment thanks to premium materials, the latest in technology, and unrivaled quality standards.” said, Rakesh Nair, Managing Director for European Brands at Stellantis ME.
Longer, wider, and lower than the outgoing 208, this new generation model reveals a distinctive bodyline, suggesting sportiness with its clean, taut lines. There is also a clear touch of sensuality conferred by the wide-shaped wings and overall body curves - a discreet balance between soft and sporty. From the side, the new Peugeot 208 reveals its pared-back windscreen that allows space for a longer, sculpted bonnet.
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