BMW's Partnership with Legends League Football
Partnership Announcement
BMW and the Arabian Gulf Mechanical Centre, the exclusive agent and authorized distributor for BMW in Dubai, Sharjah, and the Northern Emirates, have announced their special partnership with Legends League Football as the exclusive partner for transporting VIP players.
BMW iX Electric Fleet
This partnership will see the Arabian Gulf Mechanical Centre provide a fleet of 10 fully electric BMW iX vehicles, reinforcing the brand's role as a leader in electric mobility. BMW has delivered over 1.5 million electric vehicles to date, solidifying its excellence in this field.
Legends League Opening Event
The opening of the Legends League Football will feature a grand ceremony at Al Maktoum Stadium, home of Al Nasr Club, on Saturday, November 18. This event will gather major stars from around the globe, including numerous World Cup winners and Ballon d'Or recipients, for an unforgettable historical match.
Tournament Goals
The tournament aims to provide fans in the Middle East with a unique opportunity to watch global football legends. Teams such as the Steel Doctor Red Devils, featuring Manchester United legends, will face off against the Neptune World XI, including stars like Rivaldo, Roberto Carlos, and Didier Drogba.
Commitment to Sustainability
The tournament also seeks to raise awareness about the importance of sustainability, committing to eco-friendly practices that reflect the UAE's leadership in this area.
Design of the BMW iX
The BMW iX, an all-electric SUV, shines with its advanced design and sustainable performance. This vehicle represents BMW's commitment to providing a sustainable mobility solution, significantly reducing environmental impact with a range of up to 307 miles.
Sustainability Practices in BMW iX Production
In the production of BMW iX vehicles, the company adopts innovative sustainability practices, leading to a 17% reduction in carbon dioxide emissions across the supply chain. The vehicle utilizes renewable green energy for battery cell production, effectively contributing to reducing the carbon footprint of the Legends League event.
Alignment with COP28
This partnership with the Legends League aligns with BMW's role as a provider of electric mobility services during the United Nations Framework Convention on Climate Change (COP28), hosted by the UAE. The partnership also reflects BMW's commitment to delivering sustainable solutions for climate change, with plans to achieve significant reductions in carbon emissions by 2030.
CEO Statements
Aihan Oulser, CEO of the Arabian Gulf Mechanical Centre, stated: "We are delighted to contribute to a football tournament that supports eco-friendly practices, and we are proud to provide a fleet of BMW iX electric vehicles for player transportation. Our partnership with the Legends League reflects our commitment to sustainability and our dedication to providing luxury transportation solutions with unmatched performance and environmental friendliness."
Conclusion
Through this partnership, BMW showcases its dedication to promoting electric mobility and luxury, focusing on delivering a unique experience for sports and car enthusiasts alike.
