Hyundai Launches IONIQ Brand for Electric Vehicles
Introduction of the New Brand
Today, Hyundai Motor announced the launch of its new brand, IONIQ, dedicated to battery-electric vehicles. This launch marks a new chapter in electric mobility, reflecting Hyundai's leadership in this sector.
Forward-Thinking Approach
Hyundai aims to deliver new experiences and models of electric vehicles under the IONIQ brand, placing customers and their needs at the forefront. This brand focuses on lifestyle-connected solutions, aligning with Hyundai's future vision under the slogan "Progress for Humanity".
Innovative Investments
Hyundai Motors is investing its manufacturing expertise to introduce three innovative models under the IONIQ brand over the next four years. The launch of the IONIQ brand responds to the rapidly growing global demand for electric vehicles, which has accelerated Hyundai's plans for electric car releases.
Features of IONIQ Vehicles
With the launch of IONIQ, Hyundai promises its customers the highest standards in electric vehicles, combining:
- Current capabilities of Hyundai's electric vehicles, such as ultra-fast charging
- Spacious interiors
- Energy-efficient batteries
The future innovations will include a blend of design, technology, and services, providing new models with rich driving experiences and seamless journeys.
Official Statements
According to Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor: "The IONIQ brand will completely transform the electric vehicle customer experience and raise global standards. With Hyundai's focus on developing lifestyle-connected solutions, we will deliver environmentally friendly electric experiences that become an integral part of our users' lives."
Classification of IONIQ Vehicles
Hyundai will launch a range of electric vehicles with numerical designations under the new brand, where:
- Even numbers indicate sedan models
- Odd numbers indicate SUV models
