The Middle East is definitely one of the most lucrative markets for car makes. Every now and then, a new maker is building base in this region to cater to the local consumers. These days, this trend is being picked up by Chinese brands. Last year’s Dubai Motor Show presented many Chinese brands like BAIC, GAC, Chery, Brilliance, Geely etc. This year, there is a new brand coming. It is called Haval. Haval is basically part of the Great Wall brand – another Chinese make. Great Wall is the largest manufacturer of SUVs in China and now those SUVs will bear the Haval Badging. It is because Haval will only be dealing in SUVs – for now atleast. Haval became independent in 2013 but it is still under Great Wall.
Also See: Haval H2, Haval H6, Haval H8, Haval H9
Haval has launched the teaser above for their marketing in the UAE. They also launched a website for this region and as of now. People can access Haval at www.yearofthesuv.com. The website boasts about the brand's story so far by emphasizing on how the SUVs launched in China and then moved to other places in the world like Australia and South Africa and now the brand is coming to the Middle East.
There is also a social media page for the brand that is aptly titled Haval UAE. You can find more teaser images marketing the key features of the cars. One example is posted below.
This image teases the safety aspect of the car. There are other aspects posted on social media as well. This includes the performance aspect - which is highlighted by the fact that Haval was in the Top 10 for 3 consecutive years in the Dakar Rally standings, the design aspect - which is highlighted by the fact that Haval won the award for 'China Design Patent' and finally the sales aspect - which is highlighted by the fact that Haval sold more than 660,000 SUVs in 2015 and it has been the biggest SUV brand in China for 6 years.
Haval will be launched in UAE on the 24th of April and you can watch the teaser of that below.
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