Introduction
Sang Yup Lee, the Executive Vice President and Head of Hyundai and the Global Genesis Design Center, has been awarded the Most Influential Person award by the Global Automotive Awards for 2023. This recognition was given by a panel of judges representing over 100 industry experts and journalists.
Hyundai's Consecutive Wins
Notably, Lee is the second consecutive recipient of the Most Influential Person award from the Global Automotive Awards representing Hyundai Motor. Last year, Luc Donckerwolke, the President and Chief Creative Officer of Hyundai Motor Group, received this honor.
Innovations of 2022
This year, the Global Automotive Awards recognized Lee as the creator behind some of the most innovative and creative vehicles unveiled in 2022, including:
- Hyundai Ioniq 6
- All-New Kona
- N Vision 74 Concept Car
Hyundai Awards
It is worth mentioning that the World Car Awards honored the Hyundai Ioniq 5—designed under Lee's leadership—with multiple accolades at the New York International Auto Show last year, including:
- World Car of the Year
- Best Electric Car of the Year
- Best World Car Design
Design Philosophy
The jury noted that Lee's strong design philosophy, vision, and leadership have played a crucial role in shaping Hyundai's new design language, as evidenced by the brand's recent successes. He continues to be a driving force behind the brand's commitment to creating innovative and emotional designs.
Lee's Statements
Lee stated, "This recognition is not just for an individual; it is a testament to the shared passion for creativity, encouraged by the dedication of Hyundai's top management, which has set high standards for us to achieve."
"It is the unwavering effort of many talented individuals that contributes to making Hyundai Design what it is today."
Future Challenges
Lee added, "The exceptional leadership at Hyundai presents challenges that inspire us to think creatively, and every member of the design team plays an invaluable role in achieving successful outcomes."
"Hyundai faces numerous challenges, but this is just the beginning; we believe our greatest achievements are yet to come."
Award Criteria
According to the World Car Awards, eligibility for the Most Influential Person award depends on candidates who have made significant contributions to the global automotive industry with worldwide implications during the period from January 1 to December 31, 2022 (not limited to a single market or region). Such contributions can include a substantial impact on their brand or company, significant advances in safety, engineering, design, technological progress, or other significant benefits to consumers.
