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[PRESS RELEASE]
- Jaguar and Land Rover APPROVED programme delivers affordable luxury and guaranteed quality for MENA customers - APPROVED sales boosted by 25% YOY.
- Jaguar and Land Rover APPROVED programme offers a minimum 2 year warranty and 24 month 24/7 roadside assistance.
- 165 Multi Point Vehicle Inspection by trained technicians and verified service history guarantees high quality APPROVED vehicles.
- The region’s only dedicated multi-language APPROVED mobile app for pre-owned vehicles.
- Flexible finance packages in association with approved banks and trade-in options available to new and existing customers.
The dedicated Jaguar APPROVED and Land Rover APPROVED certified pre-owned vehicle programmes available across Jaguar and Land Rover’s network of retailers in the Middle East and North Africa continue to make it even more attractive for customers to purchase their dream vehicle.
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Demand within the pre-owned car industry continues to grow in the region and the APPROVED programmes have been making Jaguar and Land Rover purchases more accessible to both loyal and prospective customers across the Middle East and North Africa region for over a year now.
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Speaking about the Jaguar Land Rover pre-owned vehicle programme Bruce Robertson, Managing Director Jaguar Land Rover Middle East and North Africa, said: “Since its launch in March 2014, Jaguar Land Rover APPROVED has proven to be very successful as we witnessed a 25% YOY increase in APPROVED sales.”
He continued: “Cementing the importance and success of our APPROVED programmes, we upgraded them in September 2015 and continue to invest in these with new facilities in Casablanca Morocco, Duhook in Iraq and a flagship operation in Bahrain’s state-of-the-art facility. Plans in the pipeline also include the development of APPROVED facilities in the UAE and Al Khobar, Saudi Arabia. We are confident the expansion of our APPROVED programmes will reaffirm our commitment to delivering an affordable and accessible first-class experience to customers in the Middle East and North Africa region.”
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Offering superior customer service and products through Jaguar Land Rover APPROVED, the premium automotive manufacturer has ensured it has an independently audited and reliable customer focused programme that continuously delivers a guaranteed standard of product excellence and increased customer confidence.
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The Jaguar and Land Rover APPROVED programmes enable customers to purchase pre-owned Jaguar and Land Rover vehicles with complete peace of mind by visiting their nearest showroom or through a dedicated multi-language APPROVED mobile app – the first in the region for pre-owned vehicles. The programme offers a host of benefits including a class-leading 24 month warranty and 24/7 roadside assistance, 165 Point Inspection along with attractive finance and convenient trade in options.
Online APPROVED Vehicle Locators
A vehicle search function is integrated within Jaguar and Land Rover websites to offer prospective buyers a quick and easy navigation tool to select pre-owned cars from their nearest dealer. The website gives detailed specifications, vehicle prices as well as an industry-leading comprehensive selection of interior and exterior imagery for all Jaguar Land Rover APPROVED vehicles. Other options include: dealer location, local currency selection, send an enquiry and request a test drive or finance quote from Jaguar Land Rover dealers across the region.
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Mobile Application
The APPROVED vehicle locator mobile app is the first of its kind in the Middle East and North Africa region and is a dedicated tool which makes looking for a pre-owned vehicle even more accessible to customers. Linked to the Jaguar and Land Rover vehicle websites, customers are able to view the APPROVED inventory at their nearest dealer with real-time updates in both Arabic and English. The app is available free of charge on the following channels:
Apple Store | Jaguar Approved Cars MIDDLE EAST AND NORTH AFRICA | Land Rover Approved Cars MIDDLE EAST AND NORTH AFRICA
Google Play Store | Jaguar Approved Cars MIDDLE EAST AND NORTH AFRICA | Land Rover Approved Cars MIDDLE EAST AND NORTH AFRICA
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165 Multi-Point Vehicle Inspection
All pre-owned vehicles in the APPROVED programme undergo a rigorous multi-point vehicle inspection covering 165 points by qualified Jaguar Land Rover technicians. This includes mechanical, bodywork, interior and electrical inspections, as well as a full road-test, after which any irregularities are rectified with genuine Jaguar and Land Rover manufacturer parts.
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24-Month Warranty and Roadside Assistance
Every vehicle supplied through the program benefits from a minimum 24 month warranty and roadside assistance which mirrors Jaguar Land Rover New car policies, customers will also receive a signed certificate providing assurance that their vehicle has met the stringent checks and standards required by the program.
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