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Continental Tires wants to make the roads of UAE safer as part of its Vision Zero goal, which aims to promote safer roads, zero fatalities, zero accidents and zero casualties. The German tire manufacturer’s aforementioned goal is in tandem with the UAE 2030 Sustainable Development Agenda and in order to achieve it, Continental has signed a Memorandum of Understanding (MOU) with Slovenian technology company, AV Living Lab, and its official local partner Location Solutions.
Guess what… Cars need tires to actually work in the real world. Obviously, to cater to this not-so-exclusive need, there are many tire-making companies that turn mere rubber into an almost living breathing organism that helps you drive your car without much thought put into what tires actually do or stand for.
This Ramadan season, tyre manufacturer Continental and Dubai’s Roads & Transport Authority have joined hands to provide 1,000 meals and safety tips to truck and taxi drivers.
German tyre manufacturer Continental has partnered with Ain Dubai, the world’s largest and tallest observation wheel. The Ain Dubai wheel is a major tourist attraction located on Dubai’s must-visit island destination, Bluewaters and it now has 64 Continental tyres.
Exclusivity, a word which knows no bounds. Since the inception of the automotive industry, some manufacturers have managed to grace the streets with 4-wheeled attires so pulchritudinally well that they have spoilt us or rather those who can afford to disperse cavernous amounts of money with an abundance of choice to experience exclusivity which transcends everything else.
Some companies are off to a great start, but eventually register just ephemeral success. There are titans ruling the entire industry but very few have earned the prominence and respect that Continental tires have painstakingly garnered for themselves.
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