Maserati and David Beckham: A New Chapter in Luxury Cars
The History of Maserati and Its New Direction
For over a century, Maserati has transformed the world's perception of cars, driven by an exceptional methodology that blends innovation, design, and passion.
Today, this unique Italian brand is reaching new heights with the selection of David Beckham as its new global ambassador.
David Beckham: The Perfect Partner
David Beckham, the sports icon, philanthropist, businessman, and fashion trailblazer, is the ideal partner to accompany Maserati in its next phase, elevating the brand to new horizons at the forefront of the luxury automotive sector in the 21st century.
Leaders' Statements on the Partnership
Comments from Mr. Paolo Tubito
Commenting on this partnership, Mr. Paolo Tubito, the Chief Marketing Officer of Maserati, stated: "The brand is moving into a completely new phase centered around challenging existing standards, rooted in its essence of innovation, and driven by passion and unique design. This partnership with David reflects all these values."
Statements from David Beckham
For his part, David Beckham remarked: "I am excited to begin this partnership with Maserati, the renowned Italian brand that shares my passion for the best features of innovation and design. I look forward to working closely with them during this important phase in their history to continue their global growth."
Collaborative Film Production
The partnership between Maserati and David Beckham will kick off with the production of a film showcasing their shared passion for innovation, with Beckham driving one of the brand's stunning cars and experiencing unexpected surprises during the journey.
The new Maserati ambassador will be behind the wheel of the high-performance Maserati Trofeo SUV during the film.
