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Land Rover has revealed its biggest Defender in the region: meet the Defender 130.
As existing and potential buyers become more finicky than ever before, Government regulations on emissions and manufacturing get increasingly obstinate and the society advents into an era where electric vehicles will reign supreme, automobile brands have had to take a very crooked and unique route to chart out their future strategies and plans to contend in an increasingly sophisticated environment.
The ionic Land Rover Defender that was THE workhorse for so many decades is turning 75 this year. And you know what that means, a special edition to mark the occasion. Land Rover has dressed the new Defender in some very fancy party clothes and it even has body coloured wheels - lovely!
Most of us are well-versed with cars that are equipped with connected car technology. For those that are not in the know, connected car tech allows users to pair their smartphones with their cars (mostly via an app), whilst also monitoring their vehicle’s location amongst other useful features remotely.
Association of luxury car brands with those high-end status symbols that have expertise in manufacturing the finest wearables has fast become a ubiquitous trend. During events and occasions, such sponsorships are generally endorsed.
Women’s sport is slowly becoming mainstream with more and more fans opting to watch both men’s and women’s sport. Land Rover has stated that it will be supporting Rugby for the next 25 years. Going by its comminemt, the British carmaker has announced that the Defender will be the support vehicle for the Women’s Rugby World Cup 2021 set to played from 8 October to 12 November in New Zealand.
With the Platinum Jubilee of Queen Elizabeth II being celebrated, 2022 really is a special year for many in the western world. If there’s a brand that really rhymes with the majesty of her royal highness, it has to be the Jaguar Land Rover Group.
Those who know their 4x4s will surely know how much of an important and landmark model the original Land Rover Defender was. While there are still people who own these old birds, they’re not at all compatible with the modern world as it is now.
Jaguar Land Rover unveils innovative navigation using a three-word address system for precise location tracking.
Jaguar Land Rover now offers What3words navigation in vehicles through SOTA updates, ensuring precise, seamless navigation even in remote locations.
The Land Rover Defender lineup will be welcoming a new member on May 31 when the British carmaker will pull the covers off the 130. The Defender 130 features 8 seats in a 2-3-3 configuration and is being teased by Land Rover as an ‘unstoppable explorer’.
If you’re one of the few people who pre-booked the Ineos Grenadier, dubbed by many as the spiritual successor to the original Land Rover Defender, then this news will be a treat for you.
The Ineos Grenadier has been dubbed as the spiritual successor of the Land Rover Defender and it has been gaining plaudits from all over the world. The old-school SUV’s off-roading prowess will further be tested at this year’s BMW Motorrad’s International GS Trophy 2022.
Hurrah, it’s celebration time for James Bond fans! The James Bond franchise has turned 60 this year as the 007’s first movie, Dr. No, was released on October 5, 1962. Being the franchise’s official partner, Land Rover is celebrating the occasion by giving the Defender 90 a special Bond livery. And this is no normal Land Rover Defender, this is the rally-ready Bowler Defender.
Ever since its launch, apart from the few diehard Land Rover enthusiasts comparing it to the original, the Land Rover Defender has had quite a smooth ride. Now though things will be getting tricky for the SUV as production of the Ineos Grenadier will soon start in hambach.
The Jaguar and Land Rover group has announced that it will be partnering with NVIDIA for getting futuristic autonomous driving tech and connected services. As part of the firm’s Reimagine strategy spearheaded by CEO Thierry Bolloré, the multi year NVIDIA partnership will help JLR foray into the autonomous car market.
Tata Consultancy Services (TCS), a connoisseur in providing IT services, consultancy and business solutions, has keen interest in partnering with sports events organisers and to further accentuate its long-held record, has announced will be the Title Partner for the 2021/22 ABB FIA Formula E World Championship and will get engaged to Jaguar Racing for the same. Following this merger, the race team will be renamed to Jaguar TCS Racing.
Land Rover, the moment you hear it even from a distance, you start visualising rugged terrains, snow-clad mountains, unforgiving river streams and an almost indestructible, hooligan-inspired machine which gobbles everything in its stride.
Some companies become legendary icons over a wide span of operations as they continuously launch thoroughbred products which are true to their heritage. Their constant commitment to quality, appearance and exceptional usability is what has transformed them into icons and legendary players in the market.
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